In today’s ecological conscious world, there is a great chance for businesses to connect their brand to sustainability through reusable water bottles in their operations. Along with being healthier, this initiative cuts down on plastic waste and helps the brand be seen. At Loch, we believe that reusability and customizability go hand in hand, which means that by reusing your own products, you’re not just making the world a little more green, but you can also show your customers that you care about the planet. Read on to find out how your business can give back to the world by integrating reusable water bottles into your brand strategy.
Make Branded Reusable Bottles Your Promotional Item
Offering reusable water bottles as promotional items for your business is one of the simplest yet most effective ways to send your customers out the door with your water bottle in hand. Loch bottles with your company logo customized can be great as a hectic client or employee gift. Leave a mark by giving them away at events, conferences, or trade shows. These bottles promote hydration and advertising your brand for as long as recipients use them daily.
Run a Reusable Bottle Program.
It is very easy to encourage employees and customers to use reusable bottles via an incentive program. Discounts for refills at your cafe or store given to customers who bring in their own reusable Loch bottles is one example. But not only will this enable sustainable practices, it will encourage a sense of community around your brand. And you can even run a competition where employees compete for prizes in winning uses of their Loch bottles.
I introduced an aspect identifying local influencers for collaboration.
It is possible to collaborate with local personalities who care about the future of our planet and want to share it with people. Through personalizing the Loch bottles you can be sure to have your brand advertised by these celebrities while observing the environment's conscience. They can also write about how they use the bottles and the ways that people can adopt to use the bottles while promoting your products.
Offer Solutions That Will Help Clients Add More Options for Customization
The use of different colors and designs for the reusable bottles is another opportunity for reaching clients and improving their experience of interacting with your company. It may be possible to offer different colors, different sizes and different lids or let customers even choose to have their names or a special quote or logo printed on the bottles. This gives your customers the feeling that they know you and can prefer your brand instead of others. Customized bottles can be used in added promotions for special occasions such as birthdays and other occasions further promoting the brand.
Sustainability Awareness Campaign
When creating a campaign to promote using the bottles your business can use the guidelines below to help customers understand why it is environmentally friendly to use a reusable water bottle. Organize seminars or other online meetings, where they would focus on the subject of the detrimental effects of single-use plastics and the difference between changing a few things within our lives. Make sure to hand out printed Loch bottles as take-home items in compliance with your green policy.
Stress on the Positives of Drinking Water
Also, including reusable water bottles to your business is a perfect way to advance the continued benefits of drinking plenty of water, both for yourself and employees. Take advantage of social media, the newsletter, or in-store posters to share some simple tips on how to improve your water intake as well as tips for healthy living. It helps your brand to stand out as a reference point in the health and wellness sector and makes the buyer relate to your products as healthy products.
