Within LOCH Life, sustainability is not reduced only to the use of a reusable bottle. It requires conscious decisions about your daily life that can help make a change to our planet.
When buying a product, you typically consider its appearance, quality, affordability and its appropriateness to your everyday life. However, have you thought about the implications of a company making a contribution to nature with each of their sales?
At LOCH Life, we are convinced that a small action, if repeated regularly, may help bring about a big change. This is why we donate 1% of every sale to the Green Future Project to support environmental projects aimed at preserving the natural world.
This may seem like a small fraction, but there is an important reason for that: sustainability must go beyond the buying of products. It also has to reflect the brand's commitment to certain actions and practices as well as take into account the future it wants to create.
So, let us understand the meaning of our 1% commitment, the use of that percentage, and its relation with our everyday hydration approach.
What Does the 1% for a Green Future Mean?
To put it simply, LOCH Life gives away 1% of each sale towards the Green Future Project as part of its green commitment.
Instead of only considering sustainability as a marketing term or something that can only be displayed on product packaging, we are now looking for a more practical manifestation of this concept in our work.
All purchases give us the chance to make a difference in the world. Whether we are inclined in favor of a bottle, a special gift for a loved one, or a traveling mug for our beverages, we know that we contribute to something bigger.
This percentage can seem small when looking at one particular purchase. However, if the company always assigns a part of its sales to charity, it turns these donations into a part of its everyday life rather than a separate case.
For us, this is particularly important.
What Encourages LOCH Life to Participate in the Green Future Project?
Sustainability is something we associate with water, which is a source that probably every person is in contact with every day.
Water is essential for survival, but just as important are all the ecosystems and natural resources related to water. Climate change, pollution, and destruction of habitats are all reasons why environmental protection needs to be approached from multiple angles.
As a refreshing drinks brand with origins in the UAE, we understand how vital water and water-related natural resources are for us. Our founder, Sahar Davodi, has created the LOCH Life brand with the mission of incorporating responsible consumption into everyday products.
This ideology was privileged in the creation of our reusable products. This is also the reason we became active participants in various eco-friendly programs, including the Green Future Project.
We want to make sustainability an inseparable part of our everyday lives, when making simple decisions people do not feel like they must completely change their lives to become eco-friendly.
Owning a reusable water bottle is one of the ways for us to think differently of our routines. Supporting eco-friendly events is another one. These simple actions help us be responsible and mindful of the nature we live in.
What Happens to the One Percent?
We are committed towards the Green Future Project, which supports environmental projects that are devoted to restoring natural habitats in addition to protecting the mangrove ecosystems that are essential to the UAE.
These ecosystems deserve attention because a healthy ecosystem contributes to the overall balance of the environment. Conservation of the ecosystems is not an act of preserving beautiful scenery but a recognition of the importance of nature.
The support of natural habitats
Nature's residential areas are those in which wildlife can be found, and at the same time, they impact the ecological balance in various ecosystems. Unfortunately, destruction or damage of natural habitats leads to implications beyond just one locality.
Protection/restoration actions are aimed at preserving the existing natural regions that need to be utilized by wildlife and humankind.
Protecting mangroves in the UAE
Mangroves represent a crucial component in the UAE's coastal ecosystem. The specific mangrove growing areas are the homes for aquatic creatures, and they also play an important role in the country's biodiversity and act as protection from shore erosion.
In addition to that, carbon stocks exist in the plant cover/soil of these ecosystems. Hence, it's evident that they play an essential role in the fight against climate change.
National authorities need to realize the significance of mangroves and implement measures which will protect the existing ecosystems from destruction/restoration of their original state.
How Does Your Purchase Impact Change?
On its own, one purchase may not seem like a big contributor toward making a difference for the environment; that is understandable. The impact of that one transaction may not be immediately seen, and the progress we make takes time.
However, think about how different the outcome could be if giving back became part of the brand's daily activity.
Instead of waiting for the next occasion to give back, we can allow the brand to facilitate environmental contributions with every sale. When customers keep buying products, they are also continuing their commitment to environmental protection by association with each purchase.
This rationale is the basis of LOCH Life's logic to contribute 1% to environmental projects.
When choosing a LOCH reusable bottle, we would have an impact on the way people use items like this in the future and on our commitment to the Green Future Project.
We do not claim that one purchase would contribute to solving every problem the planet faces, nor do we think that consumers can take the full responsibility for protecting it.
We firmly believe that companies have responsibilities when it comes to supporting the environment. Through the integration of eco-friendly concepts into our operations we can fulfill our duty as a brand.
The purchase of our product is one way of contributing toward this cause and we appreciate everyone who is part of it.
Sustainability begins with the items that we use day to day.
Our eco-friendly commitment should not be viewed separately from our products. It is associated with our general ideology regarding consumption and hydration.
Notably, the ease of using plastic pouches cannot be undermined specially in case of outdoor activities; however, it has brought about the culture of consumption that should be rethought.
Moreover, reusable pouches can replace such products because they represent a durable product that can last for many years if handled appropriately.
On another note, our reusable pouches made of stainless steel can easily be used in everyday life as well. These products are equipped with double-wall insulation which allows keeping a drink hot or cold for a long time.
The objective is to produce an item that you will like to take along, fill in again and use on a regular basis.
We understand that purchasing a reusable bottle does not mean all components of one's lifestyle become sustainable. What is important is the way the product is being used, cared for and replaced by disposable options during its life cycle.
Therefore, we see reusable water solutions as one of the means for being more conscious when consuming but not as the definite solution to the plastic waste problem.
Our commitment to donating 1% of sales applies in this respect.
Are we getting just false promises when it comes to the 1% concept?
Sustainability needs to be questioned and should not just be to hear the nice words that come with it.
Considering how a brand talks about bringing differences, the customers must want to understand what that means in practice.
At LOCH Life, the 1% concept is about connecting sales with environmental support. It allows us to put sustainability into practice rather than just telling nice stories about our products.
We also realize how important transparency is because only with proper communication about environmental commitments, the customers can know what a brand really supports.
The Green Future Project represents only one side of our commitment to sustainability. The range of reusable products we offer is another side of this commitment. However, neither of those should be perceived as a reason for ceasing our quest for knowledge or improvement.
It will always be possible to learn more about responsible ways of production, packaging, consumption and environmental sustainability.
Sustainability is not about showing that we know everything. It is about the conscious decision-making process and active support for these initiatives.
Small Choices, A Bigger Picture
We tend to imagine environmental changes as things that could only come from something big and enormous. While it is true that big policies, conservation programs, and investments in infrastructure are needed, everyday habits can be as efficient as strategies for environmental protection.
Beverage bottles may be refilled, reusable mugs carried, nonessential disposable products skipped, and items made for continuing use selected.
Companies may change their behavior and contribute to environmental efforts. Consumers may also take their time to think of the products they buy.
The main point is that neither of the parties should do everything alone.
At LOCH Life, we believe that our commitment to contributing 1% of our sales revenues has the merit of uniting two important aspects of our business operations: that of producing high-quality reusable hydration products and that of taking part in various environmental activities.
Our commitment to the 1% pledge serves as a reminder of the fact that products are not only meant to be useful but also to be meaningful in terms of environmental efforts.
More Than a Bottle, A Commitment to the Future
The focus of our company is not only on our products as such because we aspire to the idea that the way we do business also conveys a broader message.
Our commitment to spend 1% of each sale to support the Green Future Project is based on this idea. We believe that environmental contributions, like a restoration of various ecosystems or making a contribution to the preservation of mangrove ecosystems in the UAE, help us make our contribution to the further development of nature.
We are aware of the fact that any progress in the area of the environment is normally a lengthy process, while the contribution of one particular brand is not enough to reach an objective.
Refills invite you to reconsider again a habit of disposability. Considered purchases become an opportunity to support a brand aligned with one's values. Ongoing commitments to environmental causes remind us that responsibility needs to instill into what we do and not be shoehorned as an afterthought.
So, what does the 1% cite? It refers to making environmental aid a part of the business-rather, one sale at a time.
And with that, you become part of the commitment by means of LOCH Life.
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